The Purpose Driven Business - What does this really mean?

During this Podcast we explore what it really means to be a purpose driven business...

The value of corporate purpose is not a new phenomenon; however, the significance of purpose in today’s climate makes it an instrumental component, taking corporate responsibility way beyond traditional financial targets, ensuring organisations act as a force for customer, community, colleague and environmental good. Counter to some traditional ways of operating, it may dictate decisions that, in the short term, may negatively impact the bottom line, seeing corporates act, not only as vehicles of wealth creation, but as instruments of global and national systems change.

Claire Hamlin is joined by expert speakers Kate Adams, Advisor on Organisation Purpose, Performance & People to Execs & Boards and NED at the British Paralympic Association, Mary Pizzey , Research & Programmes Director at ReGenerate and Marcus Southon, Senior Sustainability Manager at Cazoo.

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